Phase 1: 90-day Practical Market Testing
During this first phase we road-test the innovation to validate market assumptions and assess market uptake, informing the marketing plan with valuable insight into customer demand and market factors. During Phase One the product is pitched to critical decision makers in key accounts across select geographic locations. Outcome measures include collection of product feedback, price point assessment, impact on clinical need, viability and expected timelines for uptake of the innovation. During this phase we actively seek initial trials, targeting early adopters and key opinion leaders to gain some market traction.